The Dollyrockers label was a standout in the British Boutique Movement of the 1960s. This era saw the rise of small, trendy boutiques in London that catered to the vibrant youth culture, offering stylish and affordable clothing.

Samuel Sherman and the Sambo Label

Samuel Sherman, also known as Sam Sherman, was the creative mind behind Dollyrockers. Previously, he had success with the Sambo label, known for its distinctive fashion. With Dollyrockers, Sherman influenced the mod fashion scene, which was thriving in 1960s London.

Dollyrockers' Bold Designs

Dollyrockers was known for its playful, bold designs, featuring bright colors and innovative cuts. These designs appealed to young women looking to break away from conservative fashion norms and embrace the mod fashion trends.

Publicity Campaign with Pattie Boyd

A key to Dollyrockers' success was its publicity campaign featuring Pattie Boyd, who was dating George Harrison of the Beatles at the time. This connection brought significant media attention to the label. Boyd's status as a fashion iconhelped elevate Dollyrockers' profile.

Impact on 1960s Fashion

The Dollyrockers label played a vital role in 1960s fashion, embodying the era's spirit of freedom and creativity. Samuel Sherman's designs and the clever marketing with Pattie Boyd leveraged celebrity influence to boost the brand's appeal. Dollyrockers left a lasting legacy in British fashion, representing the dynamic spirit of the 1960s Boutique Movement.

Measurements laid flat,

Bust: 38cm

Waist: 32cm

Length: 137cm